Mobile Money leader’s mobile commerce platform supports service launched by the JV of CaixaBank, Santander and Telefónica.
Monitise is the technology partner behind Yaap Shopping, the Spanish mobile commerce service launched by the alliance of CaixaBank, Santander and Telefónica. Wisereach were part of the Monitise delivery team that helped make it happen.
Yaap Shopping is a virtual mobile commerce service in which thousands of retailers in Spain can generate revenue through digital interaction with consumers via offers, discounts and loyalty programmes within a state-of-the-art, cloud-based mobile commerce system. It also gives consumers the ability to buy on the move from local retailers that they use every day.
The joint venture members first unveiled details of Yaap in an announcement on April 10. The alliance, initiated in Spain, has a mission is to create new and open digital services with a global outlook. Yaap represents the first time in Europe that financial institutions and telecom operators have joined to innovate together in the creation of new digital services. It has the potential to reach 600,000 businesses in Spain alone. Monitise’s involvement with the agreement follows on from a five-year alliance formed with Telefónica, announced on July 1, 2013.
Read the full Monitise press release here
To read more about Yaap Shopping, visit: