Business Engagement Golden Rule 1

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Business Engagement Golden Rule 1: Engage with the unsung heros – the real users

Primary Stakeholders are usually individuals who represent an area or department such as HR or Marketing. Although they may be influential they may not be aware of the practical problems that are being tackled and overcome on a daily basis by the ‘coal-face’ staff. Battle your way through to get access to those unsung heros.

Brian Browne

Business Development Director and Capital Markets specialist, Wisereach

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