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New bands at Glastonbury?

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David and Julia are excited that Glastonbury has finally come around. The walk from the station was long enough, but now the crowds are gathering and there's a lot of people waiting to get through the gates.

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As they make their way to the entrance they tap their contactless wrist bands on the reader and head straight to the camp site. "Great move getting these online Dave", says Julia, "No waiting in that huge queue, we'll get the best camping spot"

 

Later near the Pyramid stage David heads off to get drinks before their favourite band arrives on stage. Arriving at the bar he spots the fast track lane, taps his contactless wrist band on the pay-point and is handed two beers. Great, thinks David, so much easier than last year with all that queuing.

 

Later as they enter Silver Hayes they spot the chance to get some exclusive tracks from the dance band they are about to see. They tap their wrist-bands at the fan point and the huge arena screen flashes with their Twitter profiles.

 

Back at the tent, David checks his balance on his iPhone and tops up his pre-pay account with £20 ready for tomorrow. He notices the free exclusive tracks are available and boots up his mini-speakers. Everyone loves it. The party is going on late into the night.

 

Sounds unrealistic? Well actually this is happening now. Contactless wrist bands have been around since 2011, but they are about to go mainstream. They contain a similar NFC chip as your contactless credit card, but are much more convenient for visitors to events and parks.

 

They are already being used for both secure entry and to provide an enhanced visitor experience. This summer Barclaycard are running a trial with their PayBand at two UK festivals – Pride and British Summer Time. The plan is then to offer the bands to all Barclaycard customers.

 

Disney are already using their MagicBand to enhance visitor experience around their parks. They are used both for secure entry to the park itself, deliver additional information and to manage visitor flow allowing people to avoid large queues at the most popular rides.

 

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We hear a lot about "wearable tech" being then next big thing, and Google are clearly making a statement with their Google Glass all over the press. But these little wonders are likely to be the wearable tech that goes mainstream. At less than a dollar they are cheap, simple and have a real practical use.

 

They can help event organisers manage faster entry to events and improve visitor flow by monitoring where the biggest crowds are, directing others to less busy areas. They can avoid people carrying cash and make transactions much quicker when they pay. Reducing queuing times at concession stands and moving more product for the event organisers.

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While the technology is relatively simple, getting this right involves thinking through the experience you are giving to your visitors. It's a technology that can really enhance the visitor experience, increasing your sales and getting people to love your event and return to your next one.

 

Managing your visitors experience requires an understanding of the behaviour of your visitors and an ability to engage with them at the right time and place.

 

Our platform, Engagepoint, provides event organisers with a unique ability to manage and monitor visitor movements, deliver relevant content and reduce queuing times.

 

This email address is being protected from spambots. You need JavaScript enabled to view it. about taking your event to the next level for your visitors.

 

Peter Weare

Industry leader in mobile location. Passionate about delivering a frictionless consumer mobile experience. Regular commenter on getting delivery right.

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